> For the complete documentation index, see [llms.txt](https://magecomp.gitbook.io/shopify/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://magecomp.gitbook.io/shopify/apps/zap-contact-form-builder/utm-analytics.md).

# UTM Analytics

### UTM Analytics

The **UTM Analytics** page helps you track and analyze where your form submissions are coming from. By capturing **UTM (Urchin Tracking Module)** parameters, you can understand which marketing campaigns and traffic sources are generating leads and submissions.

#### Why use it?

UTM Analytics helps you measure campaign performance and identify which marketing channels are driving the best results.

#### Available Metrics

**Date Range**\
Filter analytics data for a selected time period.

Example:\
**Last 7 Days**

**Total Submissions**\
Displays the total number of form submissions received during the selected date range.

Example:\
**0 Submissions**

**Top Source**\
Shows the platform or source that generated the most submissions.

Examples:

* Facebook
* Google
* Instagram
* Email Campaigns

**Top Medium**\
Shows how users reached your form.

Examples:

* CPC
* Social
* Email
* Organic

<figure><img src="/files/PeqpBAyWhneDbNMfOqMK" alt=""><figcaption></figcaption></figure>

#### Conversion Trend (Submissions)

Displays a visual graph showing submission activity over time.

This helps you monitor trends and understand whether submissions are increasing or decreasing during a selected period.

Example:

Track submissions from:

* May 19
* May 20
* May 21
* May 22
* May 23
* May 24
* May 25

#### Traffic Sources (UTM Source)

Displays a breakdown of submission sources to help identify which channels are performing best.

Examples:

* Facebook Ads
* Google Ads
* Instagram Campaigns
* Newsletter Campaigns

<figure><img src="/files/Tliptfvcj2WgKSaEJpdR" alt=""><figcaption></figcaption></figure>

#### Marketing Mediums

Displays the marketing medium used to bring users to your form.

Examples:

* Paid Ads
* Social Media
* Email Campaigns
* Organic Search

{% hint style="info" %}
**:** Enable **Marketing Attribution (UTM)** inside **Form Integration** to start capturing and tracking marketing data in your submissions.
{% endhint %}