> For the complete documentation index, see [llms.txt](https://magecomp.gitbook.io/shopify/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://magecomp.gitbook.io/shopify/apps/rewardo-loyaly-program/analytics.md).

# Analytics

The **Analytics** section provides valuable insights into your loyalty program's performance. It helps you monitor cashback activity, customer growth, order performance, and referral success through interactive charts and key performance metrics.

## Earn and Redeem Cashback

Track how customers earn and redeem cashback rewards over time.

#### Metrics

| Metric                                | Description                                                                |
| ------------------------------------- | -------------------------------------------------------------------------- |
| **Currency**                          | Displays the currency used for all analytics.                              |
| **Earned Cashback**                   | Graph showing cashback earned by customers over time.                      |
| **Total Earned Cashback**             | Total cashback awarded to customers.                                       |
| **Customers with Earned Cashback**    | Number of customers who have earned cashback.                              |
| **Unredeemed Cashbacks**              | Total cashback balance that has not yet been redeemed.                     |
| **Redeemed Cashback**                 | Graph showing redeemed cashback over time.                                 |
| **Total Redeemed Cashbacks**          | Total cashback redeemed by customers.                                      |
| **Customers with Redeemed Cashback**  | Number of customers who have redeemed cashback.                            |
| **Cashback Redemption Rate**          | Percentage of earned cashback that has been redeemed.                      |
| **Repeat Redemption Rate**            | Measures how frequently customers redeem cashback multiple times.          |
| **Time to First Cashback Redemption** | Average time between earning cashback and redeeming it for the first time. |

<figure><img src="https://922942541-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIGRcMuVZCEGNibOl1OmW%2Fuploads%2F01T0hfCWI5evDDcp1EZU%2Fimage.png?alt=media&amp;token=7b3cacab-6b78-41d8-8780-f0f6e788970e" alt=""><figcaption></figcaption></figure>

## Customers

Monitor customer growth and engagement within your loyalty program.

#### Metrics

| Metric                                      | Description                                                         |
| ------------------------------------------- | ------------------------------------------------------------------- |
| **Number of Loyalty Customers**             | Total customers enrolled in the loyalty program.                    |
| **Number of Loyalty Customers (Over Time)** | Growth trend of loyalty members over a selected period.             |
| **Share of Loyalty Customers**              | Percentage of your total customers who are loyalty program members. |

<figure><img src="https://922942541-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIGRcMuVZCEGNibOl1OmW%2Fuploads%2FoqW6U3C723rBY6VY9UB7%2Fimage.png?alt=media&amp;token=77a94ccf-8efb-4bbc-9a51-41f77256d4dc" alt=""><figcaption></figcaption></figure>

## Orders

Analyze how the loyalty program impacts your store's orders and revenue.

#### Metrics

| Metric                                          | Description                                                 |
| ----------------------------------------------- | ----------------------------------------------------------- |
| **Currency**                                    | Displays the currency used in order analytics.              |
| **Number of Loyalty Orders**                    | Total orders placed by loyalty customers.                   |
| **Share of Loyalty Orders**                     | Percentage of total store orders placed by loyalty members. |
| **Gross Sales from Loyalty Orders**             | Total revenue generated from loyalty customer orders.       |
| **Average Order Value (AOV) of Loyalty Orders** | Average value of orders placed by loyalty customers.        |
| **Discounts Used in Orders**                    | Total loyalty discounts applied to orders.                  |
| **Loyalty Discount-to-Revenue Ratio**           | Percentage of revenue represented by loyalty discounts.     |

<figure><img src="https://922942541-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIGRcMuVZCEGNibOl1OmW%2Fuploads%2FixBONyBBWXLLFsVvRbn2%2Fimage.png?alt=media&amp;token=c9cd2dd3-031d-4bf4-b532-18cdfc23038c" alt=""><figcaption></figcaption></figure>

## Referral

Track the effectiveness of your referral program and customer acquisition.

#### Metrics

| Metric                          | Description                                            |
| ------------------------------- | ------------------------------------------------------ |
| **Currency**                    | Displays the currency used in referral analytics.      |
| **New Customers from Referral** | Number of customers acquired through referrals.        |
| **Share of Referral Customers** | Percentage of new customers who joined via referrals.  |
| **Referral Trends**             | Interactive graph showing referral activity over time. |

<figure><img src="https://922942541-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FIGRcMuVZCEGNibOl1OmW%2Fuploads%2FYCeIlweLYuq4nfQu65rk%2Fimage.png?alt=media&amp;token=e5650b53-5e02-4b12-ae37-2a28aa223adc" alt=""><figcaption></figcaption></figure>

### Graphs and Reports

Each analytics section includes interactive charts that display performance trends over time. The dashboard also provides:

* **Date-wise performance tracking**
* **Percentage increase or decrease compared to the previous period**
* **Interactive trend graphs**
* **Real-time KPI summaries**
* **Revenue, customer, cashback, and referral insights**

These analytics help you evaluate the effectiveness of your loyalty and referral programs, identify customer behavior, and make data-driven decisions to improve engagement and repeat purchases.