> For the complete documentation index, see [llms.txt](https://magecomp.gitbook.io/shopify/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://magecomp.gitbook.io/shopify/apps/quo-volume-discount-tier-price/utm-analytics.md).

# UTM Analytics

When a discount code is sent through an email and the customer clicks the link, they are redirected to your website with **UTM parameters**. Once the customer completes a purchase, the conversion is **automatically tracked and recorded** for analytics reporting.

**How It Works**

1. A discount code is sent to the customer via email.
2. The email link contains UTM parameters.
3. The customer clicks the link and lands on the website.
4. When the order is placed, the conversion is tracked.
5. Performance data is available for analytics and reporting.

**Benefits**

* Track discount code conversions accurately
* Measure email campaign effectiveness
* Make data-driven marketing decisions

<figure><img src="/files/VRRTIA6zsQNx24rxIopr" alt=""><figcaption></figcaption></figure>